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What is Ethos and Why is it Critical for Speakers? February 2, 2010

Posted by Connie Burtcheard in Tips and Topics.
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Is your audience listening even before you speak your first words?

Do they have high expectations?

Are they prepared to be convinced by what you have to say?

If not, you are suffering from poor ethos.

The first article in Andrew Dlugan’s Ethos, Pathos, and Logos series introduces these core concepts for speakers.

In this article, he defines ethos, he looks at ways that an audience measures your ethos, and he examines why it is so critical for a successful speech.

find the full post here.