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What is Ethos and Why is it Critical for Speakers? February 2, 2010

Posted by Connie Burtcheard in Tips and Topics.
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Is your audience listening even before you speak your first words?

Do they have high expectations?

Are they prepared to be convinced by what you have to say?

If not, you are suffering from poor ethos.

The first article in Andrew Dlugan’s Ethos, Pathos, and Logos series introduces these core concepts for speakers.

In this article, he defines ethos, he looks at ways that an audience measures your ethos, and he examines why it is so critical for a successful speech.

find the full post here.


What Aristotle can teach us about persuasive speaking January 26, 2010

Posted by Connie Burtcheard in Tips and Topics.
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In a recent blog by Andrew Dlugan titled “Ethos, Pathos, Logos: 3 Pillars of Public Speaking” identified Artistotles secret to being a persuasive speaker.

He introduces us to the three pillars that Aristotle outlined.  He identifies Ethos ad the credibility or character of the speaker.  He then tells us that Pathos is the emotional connection the speaker has with the audience.  He explains that Logos is the logical argument.

In this post, Dlugan states several times both in his statement as well as in response to a few of the commentators that all three of these pillars are important when giving presentations.  He teases us in this post about how each individual pillar relates to our speaking and promises to address each pillar individually in future posts.

I agree with him that each pillar is important in public speaking.  I also agree with the comment that depending on the audience and purpose of the presentation will determine the order of importance of these pillars.

I will continue to pass along Dlugan’s posts on this subject, but I would also like to get your opinion of which of these three pillars ranks the highest and under what circumstances.